Using Social Media Profiles to Own Your Search Results
You have probably already heard that owning the search results around your name is synonymous ˚with owning your online reputation. If you are lucky and have an uncommon name you may already have accomplished this with very little effort. Odds are, though, that you share your name with at least a few other people in [...]
The Importance of Reputation Management for Law Firms
Law firms – your practice IS your reputation. This article from Lexis-Nexis explains the importance of reputation management for law firms and some tactics for dealing with crisis. The article is geared more towards traditional PR and reputation management than online reputation management, but the same principals apply: own your reputation, monitor it for potential [...]
Harris Interactive: 45% of Employers Are Using Social Networks to Screen Job Candidates
The concept of Online Reputation Management has been working its way lately into the mainstream media. That’s no surprise though, now that studies are showing the significant impact of ORM efforts. The New York Times and eMarketer.com both recently wrote about a study conducted by Harris Interactive for Careerbuilder.com puts hard numbers behind what a [...]