Using Social Media Profiles to Own Your Search Results
You have probably already heard that owning the search results around your name is synonymous ˚with owning your online reputation. If you are lucky and have an uncommon name you may already have accomplished this with very little effort. Odds are, though, that you share your name with at least a few other people in [...]
Read moreThe Importance of Reputation Management for Law Firms
Law firms – your practice IS your reputation. This article from Lexis-Nexis explains the importance of reputation management for law firms and some tactics for dealing with crisis. The article is geared more towards traditional PR and reputation management than online reputation management, but the same principals apply: own your reputation, monitor it for potential [...]
Read moreBurying Your Negative Search Results with Links to Positive Results
This past week I had a friend complain to me about how his college writings were following him everywhere he went. He’s now working in a government office, and his reputation matters a lot to him. “We change a lot, even if it is only a year after we are out of college.”
He’s right. As [...]
An Employer’s First Impression of You is on Google
Let me begin by telling you a story.
There once was a student in college who regularly wrote for her school’s papers (not me I swear). Outside of school she was working for Fidelity doing the job of an MBA, managing the accounts of high net-worth individuals. She was getting final round interviews at all the [...]
Google Okay’s Reputation Management
Andy Beale over at Marketing Pilgrim just wrote an article describing Google’s position on reputation management.
While it’s not really new news (since reputation management is basically just search engine optimization for individuals), the okay is nice to see for those who are nervous about Google in light of what what Google has done to sites [...]
Harris Interactive: 45% of Employers Are Using Social Networks to Screen Job Candidates
The concept of Online Reputation Management has been working its way lately into the mainstream media. That’s no surprise though, now that studies are showing the significant impact of ORM efforts. The New York Times and eMarketer.com both recently wrote about a study conducted by Harris Interactive for Careerbuilder.com puts hard numbers behind what a [...]
Read moreMSNBC Explaining the Importance of Social Media
MSNBC has aired a piece about social networking for brands and individuals. They are doing a five part series that involves interviews with the CEO of Facebook, LinkedIn, and other social media platforms. If you haven’t yet been convinced that having a presence online is important then I highly recommend you watch this. Highlight – [...]
Read moreFortune 100 CEO’s Desperately Need Social Media Help
The verdict is in, Fortune100 CEO’s are slow on the uptake when it comes to social media, and they are missing out on valuable opportunities because of it. UberCEO posted a Slideshare presentation on the topic with some great facts that’ll get you thinking thinking:
Fortune 100 CEOs Are Social Media Slackers
View more presentations from Sharon [...]
Read moreAndy Beal Shares Basic Strategies to Monitor Your Online ID
Andy Beal, one of the big players in reputation management, has put together a really simple guide on how to manage your own online reputation.
What he describes is a time-consuming process, but well-worth the headache for those that need a little bit of online reputation cleanup.
Social Media for CEOs
Recently I ran into a a great slideshare post on UberCEO that discusses the social media habits of American CEOs.
Fortune 100 CEOs Are Social Media Slackers
View more presentations from Sharon Barclay.
I suppose you could read this in two ways. You could conclude that because the top 100 CEOs don’t see the importance in social media, [...]
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