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	<title>searchEGO</title>
	<link>http://www.searchego.com</link>
	<description>Proactive Reputation Management</description>
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		<title>Using Social Media Profiles to Own Your Search Results</title>
		<description><![CDATA[You have probably already heard that owning the search results around your name is synonymous ˚with owning your online reputation. If you are lucky and have an uncommon name you may already have accomplished this with very little effort. Odds are, though, that you share your name with at least a few other people in [...]]]></description>
		<link>http://www.searchego.com/using-social-media-profiles-to-own-your-search-results/</link>
			</item>
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		<title>The Importance of Reputation Management for Law Firms</title>
		<description><![CDATA[Law firms &#8211; your practice IS your reputation. This article from Lexis-Nexis explains the importance of reputation management for law firms and some tactics for dealing with crisis. The article is geared more towards traditional PR and reputation management than online reputation management, but the same principals apply:  own your reputation, monitor it for potential [...]]]></description>
		<link>http://www.searchego.com/the-importance-of-reputation-management-for-law-firms/</link>
			</item>
	<item>
		<title>Burying Your Negative Search Results with Links to Positive Results</title>
		<description><![CDATA[This past week I had a friend complain to me about how his college writings were following him everywhere he went. He’s now working in a government office, and his reputation matters a lot to him. “We change a lot, even if it is only a year after we are out of college.”
He’s right. As [...]]]></description>
		<link>http://www.searchego.com/burying-your-negative-search-results-with-links-to-positive-results/</link>
			</item>
	<item>
		<title>An Employer&#8217;s First Impression of You is on Google</title>
		<description><![CDATA[Let me begin by telling you a story.
There once was a student in college who regularly wrote for her school&#8217;s papers (not me I swear). Outside of school she was working for Fidelity doing the job of an MBA, managing the accounts of high net-worth individuals. She was getting final round interviews at all the [...]]]></description>
		<link>http://www.searchego.com/an-employers-first-impression-of-you-is-on-google/</link>
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		<title>Google Okay&#8217;s Reputation Management</title>
		<description><![CDATA[Andy Beale over at Marketing Pilgrim just wrote an article describing Google&#8217;s position on reputation management.
While it&#8217;s not really new news (since reputation management is basically just search engine optimization for individuals), the okay is nice to see for those who are nervous about Google in light of what what Google has done to sites [...]]]></description>
		<link>http://www.searchego.com/google-okays-reputation-management/</link>
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		<title>Harris Interactive: 45% of Employers Are Using Social Networks to Screen Job Candidates</title>
		<description><![CDATA[The concept of Online Reputation Management has been working its way lately into the mainstream media. That&#8217;s no surprise though, now that studies are showing the significant impact of ORM efforts. The New York Times and eMarketer.com both recently wrote about a study conducted by Harris Interactive for Careerbuilder.com puts hard numbers behind what a [...]]]></description>
		<link>http://www.searchego.com/harris-interactive-45-of-employers-are-using-social-networks-to-screen-job-candidates/</link>
			</item>
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		<title>MSNBC Explaining the Importance of Social Media</title>
		<description><![CDATA[MSNBC has aired a piece about social networking for brands and individuals. They are doing a five part series that involves interviews with the CEO of Facebook, LinkedIn, and other social media platforms. If you haven&#8217;t yet been convinced that having a presence online is important then I highly recommend you watch this. Highlight &#8211; [...]]]></description>
		<link>http://www.searchego.com/why-social-media-might-be-important-to-you/</link>
			</item>
	<item>
		<title>Fortune 100 CEO&#8217;s Desperately Need Social Media Help</title>
		<description><![CDATA[The verdict is in, Fortune100 CEO&#8217;s are slow on the uptake when it comes to social media, and they are missing out on valuable opportunities because of it. UberCEO posted a Slideshare presentation on the topic with some great facts that&#8217;ll get you thinking thinking:

Fortune 100 CEOs Are Social Media Slackers

View more presentations from Sharon [...]]]></description>
		<link>http://www.searchego.com/fortune100-ceos-desperately-need-social-media-help/</link>
			</item>
	<item>
		<title>Andy Beal Shares Basic Strategies to Monitor Your Online ID</title>
		<description><![CDATA[Andy Beal, one of the big players in reputation management, has put together a really simple guide on how to manage your own online reputation.
What he describes is a time-consuming process, but well-worth the headache for those that need a little bit of online reputation cleanup.
]]></description>
		<link>http://www.searchego.com/reputation-expert-andy-beal-shares-some-basic-strategies-on-creating-and-monitoring-your-reputation-online/</link>
			</item>
	<item>
		<title>What Is Your Online Identity?</title>
		<description><![CDATA[Odds are, you are not in control of what people see when they search for you online. But there are proactive steps that can be taken to make positive, relevant and well-written content rise to the top of search results when people try to find out more about you.
]]></description>
		<link>http://www.searchego.com/what-do-you-look-like-online/</link>
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