Law firms – your practice IS your reputation. This article from Lexis-Nexis explains the importance of reputation management for law firms and some tactics for dealing with crisis. The article is geared more towards traditional PR and reputation management than online reputation management, but the same principals apply:  own your reputation, monitor it for potential problems, if a potential problem arises address it immediately before it blows up. Luckily, online it is relatively easy to set a reputation foundation that allows you to proactively deal with situations before they even arise.

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